The Challenge

Iconic British fashion brand Paul Smith opened a new 3000 sq ft fashion store in Manchester in late 2017, fitting perfectly with a new era for Manchester as a city embracing its juxtaposition between a new cool identity and its illustrious past of creativity, music, fashion and culture. 


How did we help?

The Paul Smith team appointed Toast as a creative and stylish PR partner that understood the positioning of its brand and for our great connections in the city to help facilitate the perfect launch platform in terms of collaborators, VIPs and media partnerships.

Our activity covered press office support, event organisation for the launch party including guest list, a separate VIP launch event and an influencer targeting programme.


The Results

As well as coverage in all key press, over 130 of Manchester’s finest in the fashion and media scene attended the launch party with attendees including fashion icon Megan Ellaby, musician and entrepreneur George Craig, singer-songwriter Ren Harvieu, DJ Paulette, and fashion & lifestyle blogging sensation Sophia Rosemary.