The Challenge

Nanopsis is the world’s most powerful, purely optical microscope. A market-ready invention with the potential to significantly accelerate research and development in a number of critical fields including drug discovery, cancer research and microelectronics production.


How did we help?

Toast PR worked with its inventors, LIG Nanowise, to develop the media story for the Nanopsis launch to ensure this scientific breakthrough was given the international platform it deserved and ensuring that it reached out to corporate organisations, academic institutions and purchasers, and stood out from other microscope brands in the market.

The Results

Initial PR activity secured extensive coverage in international science press, Sky News, Daily Mail and the Economist and Toast continues to work on maintaining the profile of Nanopsis to a range of audiences, alongside a strong social media outreach campaign.