The Challenge
HOWZ
Toast PR was appointed by Howz to build its profile in the north west region and raise awareness of its main product in development, Howz. Howz is a unique connected home system that measures a household’s usage of electricity and combines this with information from a series of sensors to build up a pattern of daily behaviour and alerts family members if the user’s normal routine is broken.
How did we help?
HOWZ
Toast PR has worked with the business build its profile tactically through business growth announcements, gaining valuable coverage for grants awarded, recruitment and award wins such as the EDF Energy Pulse Award for connect home innovation. In addition, Toast PR has provided ongoing creative consultancy to Howz as part of its product launch strategy.
The Results
HOWZ
To date Toast PR has secured national coverage in Daily Express, The Telegraph, Huffington Post, BBC Radio 5 and New Scientist magazine, as well as thought leadership pieces for a variety of online technology and digital healthcare outlets. The company is now well known by regional media in the north-west and was recently named as one of the ‘top 6 digital companies to watch in 2017’ ahead of its official consumer launch later this year.
